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Coworking and shared-use spaces are attracting more and more investors and landlords. Here are the key points to follow to create a good coworking space.
Coworking is definitely on a roll. Data from the end of 2019 shows over 1,700 collaborative workspaces in France. That’s 3 times more than in 2017. Employees, freelancers, startups but also large groups are attracted by this booming model. Would you like to set up your own coworking space? Here’s what you need to know to get started!
1/ The study
Before embarking on the coworking adventure, it’s important to carry out a market study. You need to be able to answer the following questions:
– Is there enough demand in this geographical area?
Freelancers, self-employed workers and start-ups are the core target group for shared office space. It’s therefore essential to find out how many of these players there are in your desired location.
– Is there enough room on the market for a new coworking player?
The market must not be saturated: you need to be able to assess the competition and know what other collaborative workspaces are available in the city before taking the plunge.
– What to offer potential customers
It’s essential to target your clientele: which offices for which type of customer, for which services and at what price? It may also be a good idea to offer certain differentiating and loyalty-building features, such as sliding-scale rates over time.
2/ Choice
Every coworking space has its own concept. To stand out from the competition, it’s essential to choose a positioning and create a unique environment. For example, if you’re targeting start-ups, your workspaces should breathe technology and innovation.
Once you’ve come up with a concept, you’ll also need to choose the right office space. They need to be large enough, well located, and financially attractive enough to offer competitive prices to your customers. A number of important criteria need to be taken into account, such as accessibility, comfort and security.
3/ Installation
Once you’ve studied the market and chosen your concept, all you have to do is start your business. You’ll need to invest in the layout of workstations and rooms. Staff are needed for reception, maintenance and administration. A website can be a good advertising tool.
For financing, you can look for investors, obtain a loan, or use crowdfunding.
Managed Office
Private Offices
Coworking
Freelancers are clearly THE community of new working practices and mobility. But we need to differentiate between seniors and juniors (aka digital natives!). Even so, simplified access to resources and dematerialization is the order of the day for all.
Freelancers are clearly THE community of new working practices and mobility. But we need to differentiate between sedentary freelancers (website developers, mobile app developers), nomadic freelancers (trainers, digital project managers etc.), as well as seniors and juniors (aka digital natives!). Even so, simplified access to resources and dematerialization is a must for all.
Facing up to new web professions with the Digital Native generation
Recent post-baccalaureate graduates are part of the so-called Digital Native generation. These are people who have grown up in an environment where the latest technologies have become widely democratized and are an integral part of all everyday actions. New professions have emerged, opening up a promising market for these young, totally impregnated graduates. For the newly self-employed, such as developers or freelancers, coworking offers an environment that meets their aspirations in terms of creativity, flexibility and autonomy. But this solution can also be of interest to companies recruiting consultants and developers. Faced with these new professionals, companies have no trouble adapting not only their management style but also their corporate culture, thanks to coworking.
Coworking: the right solution for young professionals
To be able to practice their profession, consultants and new young entrepreneurs need a working environment that is totally adapted to their needs. When they start out in business, freelancers don’t have enough income to cover fixed costs and expenses, such as a lease. In this context, coworking represents an ideal alternative for these new young workers, as they can have a work surface adapted to their needs, with access to on-demand services. In coworking offices, consultants and community managers can receive their clients in a conference room and also meet other professionals. This is a major asset in facilitating business development and discovering new synergies while optimizing costs.
How coworking can help the younger generation enter the workforce
Coworking is an ideal solution for young professionals and digital natives. Shared offices encourage dynamism, meetings between professionals and creativity. What’s more, they provide access to many additional services not available to people working from home. These include printers, internet connections, meeting rooms and administrative services. These à la carte services are all the more valuable as they avoid the need to invest in expensive technological equipment, subscriptions or furniture. For young professionals, this flexibility means they can devote their budget directly to developing their business, and benefit from flexible services in a shared office space.
Coworking revisits today’s way of working. Thanks to this trend, anyone can afford a beautiful workspace at low cost. But what are the real benefits of coworking?
Coworking revisits today’s way of working. Thanks to this trend, anyone can afford a beautiful workspace at low cost. But what are the real benefits of coworking?
TO PUT AN END TO FEELINGS OF ISOLATION
Coworking is a term used to describe the sharing of a workplace. Originally, this concept enabled the self-employed to take advantage of a social space. The latter remained a privilege of company employees. Then the coworking formula appeared, forever overturning the traditional way of working. Thanks to these shared offices, self-employed workers will finally be able to enjoy a workspace worthy of the name.
Being able to work in a friendly environment is the great advantage of this concept. In this sense, it has put an end to the sense of isolation that plagues the self-employed. Of course, it’s also ideal for telecommuting employees and start-ups.
AN ATTRACTIVE WORKSPACE AT A REASONABLE PRICE
This is undoubtedly the major advantage of this now trendy way of working. Indeed, coworking firms are striving to diversify their offerings. Everyone can choose the formula that suits their needs and expectations. For example, a freelancer can find a nice space with a wifi connection for less than 5 euros a day.
The premium range caters more to the needs of cost-conscious companies. For this category, providers can offer villas or lofts. These structures are often rented by the month or year. They feature beautiful interiors, conducive to creativity and the exchange of ideas. Café, beautiful garden, spacious rooms… everything is there to create a feeling of comfort.
OPTIONS FOR PERFECT COMFORT
Coworking spaces first appeared around 4 years ago, and are now being modernized. This explains why young companies and start-ups alike are interested in this type of offering. In addition to attractive workspaces, some structures offer a dedicated relaxation area. For premium offers, you can even take advantage of a restaurant or fitness room.
In short, today’s coworking offers are highly diversified. Service providers are playing the quality/price card to win over customers.
Comfortable offices, reception, meeting rooms, coffee, on-site catering, event organization… Coworking spaces can offer a wide range of services.
Comfortable offices, reception, meeting rooms, coffee, on-site catering, event organization… Coworking spaces can offer workers a host of services to encourage their productivity and ensure their well-being within their professional space.
Comfortable workspaces
The first thing employees and freelancers look for in a coworking space is a comfortable working environment. First choice: open-space or closed offices? While the former is increasingly recommended, certain professions bound by professional secrecy may require greater confidentiality.
Coworking is also synonymous with quality facilities. Workstations are designed to promote productivity and well-being: desks, chairs and office accessories are provided, and arranged to ensure optimum comfort for coworkers.
A place for living and sharing
In addition to workstations and offices, coworking spaces can also provide companies with meeting rooms. Coworking thus offers a practical solution for professionals wishing to receive customers and prospects, or to bring their teams together on a regular basis.
Coworking can also offer 24/7 availability, allowing great flexibility in scheduling, and offering the possibility of getting to the office at any time. A reception area is also set up, to offer a professional image to the company while ensuring the safety of workers.
Finally, a number of rooms can be fitted out: kitchens (with fridge, coffee maker, crockery, etc.) or break rooms, to encourage living together and exchanges between the different workers.
Additional services on offer
Other services include a domiciliation system. Companies and freelancers can have their business domiciled at the coworking space’s business address.
Some coworking spaces offer accounting or even marketing strategy management. In this case, coworking space managers contact certain specialists in the sector to offer this service to their customers.
Coworking spaces can also offer solutions to the specific needs of a company’s sector of activity. For example, some engineers will appreciate the presence of 3D printers in their workplace, after consultation with the owners of the premises of course.
Coworking offers a wide range of services for the well-being of workers, but also to meet specific requirements. An ideal solution!
When you start out as a freelancer, you’re bound to have a lot of questions, not least of which is “Which domiciliation should I use for my business? There are several possibilities, which we present below.
Your address :
First and foremost, we need to distinguish between your company’s registered office and your place of business. The registered office is the address of your company’s head office, and the place of business is the place where you carry out your activity. Although these two places may be the same for self-employed workers, this is not always the case, so you need to be careful.
The law allows you to domicile your business in your own home. However, it is imperative that neither the co-ownership regulations nor the lease contract contradict this possibility. So, if you decide to domicile your business in your own home, be sure to consult these two documents beforehand.
Your office :
If you rent an office and work away from home, it’s perfectly possible to domicile your business there. However, check your lease carefully to make sure there are no legal provisions against this. This option also applies to entrepreneurs working in shared offices.
Coworking spaces :
A coworking space is a place occupied by several freelancers. This solution, which gives you access to premises at a lower cost, also offers you the opportunity not to isolate yourself, and puts you in contact with other freelancers, often generating a pooling of equipment and services. The law allows you to domicile your business in this type of location if it suits you.
The domiciliation company :
This is a company that enables entrepreneurs to use their home address to domicile their company headquarters. This solution is particularly relevant if you wish to separate your professional and personal lives, if you wish to protect your home address, and if you want to take advantage of additional services such as meeting room rental.
Please note that if you change the address at which your business is domiciled, you must make this change on the Kbis extract, which is the official document certifying the existence of your company. To do this, contact your local Chamber of Commerce.
Coworking has become a trend. It has the merit of being conducive to the sharing of ideas and exchanges. But who is this concept for?
Coworking has become a trend. It has the merit of being conducive to the sharing of ideas and exchanges. But, as we shall see, this concept is aimed at a multitude of job types and profiles.
NON-COMPANY EMPLOYEES AND START-UPS
More and more companies are turning to the services of freelance workers for cost reasons. Coworking is perfectly suited to this organizational choice. It enables these mobile employees to work temporarily within the company.
Coworking spaces are also ideal for start-ups working in the new technologies sector. This is because the coworking space invites exchanges and the sharing of ideas. These privileges are part of the new productivity-boosting work methods for start-ups.
SELF-EMPLOYED WORKERS
Coworking can also be interesting for self-employed people (freelance workers or auto-entrepreneurs, for example). Of course, working alone at home has its advantages, especially from an economic point of view. However, it can also leave you feeling isolated from the world. Coworking is an effective way of providing a place to work at a reasonable price. It’s a great way to break out of your isolation and meet new people.
Unlike traditional office rental, the cost of coworking seems more reasonable. What’s more, today’s offers can be adapted to suit everyone’s needs. Workspace can be rented by the year, month, day or hour.
WHY COWORKING IS SO SUCCESSFUL
This type of organization owes its success to its flexibility and, above all, its attractive price. In fact, it can suit a wide range of profiles, from company directors to the self-employed. Even telecommuting employees can benefit from coworking. Coworking is the ideal solution for creating an attractive working environment at low cost.
What’s more, providers don’t just offer a beautiful workspace. Some even go so far as to organize events from time to time to create the right atmosphere. Photographic exhibitions, mini-shows, workshops and conferences can all be part of the program. Users may even have the opportunity to have lunch together.
Finally, the benefits of coworking are not limited to its attractive price. The phenomenon is reinventing the way we work, by encouraging everyone to become part of a community.
If you’re renting a shared office, rather than a private one, this is a question our customers often ask us, so we thought it essential to include it in this FAQ.
If you’re renting a shared office, rather than a private one, this is a question our customers often ask us, so we thought it essential to include it in this FAQ.
Choose coworking to launch your business and welcome prospective customers
Setting up in shared offices enables entrepreneurs and freelancers to flourish in a context that meets all their needs in terms of equipment, infrastructure and environment. It’s not possible to carry out all the tasks involved in developing a professional activity from home, or when a company’s offices are too far away. For videoconferencing sessions, teamwork meetings or customer meetings, it’s important to have access to private spaces. Coworking spaces offer this solution as an additional service. Hosting service providers or prospects in a meeting room is just a formality in a coworking facility.
Take advantage of coworking spaces to develop your business
Coworking offers a flexible, fully-optimized framework for running a business. In shared offices, new entrepreneurs or freelancers can work in a carefully designed space, with relaxation areas and technical equipment at their disposal. Unlike cafés and other public spaces, this is a working solution that also enables clients or visitors to be received in a professional setting. Shared offices are designed to offer a quality professional environment, with the possibility of holding meetings in private rooms in the same way as in traditional offices. An ideal solution, especially when it facilitates travel and last-minute logistics.
Receive colleagues or customers in shared offices
There’s no fundamental difference between hosting clients or partners in a traditional office or in a coworking space. In fact, shared office sites also offer the possibility of renting meeting rooms (or credits in your subscription) with all the equipment you need to organize a presentation, workshop or video conference. These spaces can be rented flexibly for several hours or several days. They enable entrepreneurs or companies to run meetings in a private setting, for example in the context of a tender shorlist presentation. So there’s no need to invest in expensive technological equipment. The coworking company is in charge of this equipment, and offers it on a rental basis.
And if you’ve opted for a closed office, it goes without saying that you can welcome whoever you want, whenever you want, 7/7, 24/24!
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